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Artwork Guide

PDF - Portable Document Format
We only accept "print ready" artwork in
PDF (Adobe Portable Document Format).

We have listed the most important requirements for the preparation of your artwork.

Colours
Colours must be set to CMYK (Cyan, Magenta, Yellow and Black) as these are the colours used in the printing process. The colours used to display your artwork on screen are made up of Red, Green and Blue (RGB) and it is not always possible to match the RGB colour range with CMYK. If you supply us RGB artwork we will  convert it to CMYK but the colours may not be as you might expect!

Image Resolution
PDF files that include images need to have a minimum resolution of 300 dpi (dots per inch), if not the images may appear pixilated or unclear. Image resolution for the web only requires 72 dpi which can look perfectly acceptable on screen or when printed on a desk top printer but are not generally suitable for professional printing.

Fonts
All fonts should be embedded in your PDF file. This is to make sure that the font(s) you used in the creation of your artwork are replicated when printed. If you do not embed the fonts, the fonts will be substituted and may not match those used in your artwork! When you create your PDF the fonts are generally embedded but please check before sending us your PDF(s).

Bleed
Please make sure that there is a 3mm 'bleed' to all edges of your artwork. Bleed is when the background colour/image is extended 3mm past the 'trim edge' (the finished size). This prevents any unsightly white edges showing around your leaflet when they are cut to size.

Imposition
It is not necessary to supply imposed pages or "printers pairs" because our workflow includes imposition software to impose correctly for our printing processes.

Booklets
If you are supplying a document with multiple pages, please try and make the front and back cover of the document a separate file, and supply as single pages in page order. Also, please remember to allow for 'creep' we suggest you keep all text and copy at least 10mm away from the trimmed edge.

Supplying Artwork
PDF Files can be uploaded using the web site, via email or via post. If you don't upload your PDF(s) when placing your order you will receive a request via email with instructions.

Please quote the order reference number and include a contact name, e-mail address and telephone number in case of a query. Don't forget to keep a copy of your file, in case we need you to undertake changes or corrections.

Further Assistance
If you have any queries please go to Contact Us for different ways of getting in touch.

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